Types & Classification

Understanding Your Digital Asset Categories

Supported Asset Types

The platform recognizes six primary asset categories, each representing a different aspect of your digital presence that requires protection:

Brand Names protect your corporate identity and reputation. These include official company names, product brands, and service marks that represent your business in the digital marketplace. Monitoring brand names helps detect trademark infringement, brand impersonation, and reputation threats.

Trademarks encompass your legally protected intellectual property symbols, logos, and registered marks. These assets require specialized monitoring to identify unauthorized usage and potential legal violations across digital channels.

IP Addresses represent your network infrastructure endpoints—servers, applications, and services accessible via specific network addresses. These technical assets form the backbone of your digital operations and require continuous monitoring for security vulnerabilities.

Domains include all web properties under your control—primary websites, subdomains, staging environments, and related web assets. Domain monitoring protects against cybersquatting, typosquatting, and unauthorized subdomain creation.

Email Addresses cover corporate email accounts, service addresses, and communication endpoints associated with your organization. These assets are frequent targets for impersonation and phishing campaigns.

Copyrighted Material encompasses your protected creative works, proprietary content, and intellectual property that requires protection from unauthorized distribution or misuse.

Asset Criticality Framework

Understanding Priority Levels

Asset criticality determines how the platform allocates monitoring resources and prioritizes alerts. This three-tier system ensures your most important assets receive appropriate attention:

High Criticality assets are mission-critical to your business operations. These include primary domains, core brand names, critical IP addresses hosting essential services, and key executive email addresses. High-priority assets receive continuous monitoring with immediate alerting.

Medium Criticality assets support important business functions but aren’t immediately critical to operations. Examples include secondary domains, regional brand variations, development server IP addresses, and departmental email addresses. These receive regular monitoring with timely notifications.

Low Criticality assets have minimal immediate business impact but still require protection. This category includes archived domains, legacy IP addresses, and historical brand references. Low-priority assets receive periodic monitoring with consolidated reporting.

Strategic Criticality Assignment

When assigning criticality levels, consider business impact, public visibility, and regulatory requirements. Customer-facing assets typically warrant higher priority than internal resources, while assets handling sensitive data may require elevation regardless of visibility.

The criticality framework isn’t static—business priorities change, and your asset classifications should evolve accordingly. Regular reviews ensure your protection strategy remains aligned with business objectives.